It is crucial to build customer profiles before starting any marketing plan since they will be used to gauge whether there’s a market big enough for what your startup offers. Boost your startup ...

Finding and starting a startup is one of the most exciting ... be directed towards enabling time spent on the app. Set a realistic business plan to turn your app into a profitable commercial ...

Unfortunately, many new businesses make the mistake of not properly estimating and budgeting for startup ... a marketing consultant or firm. Businesses planning to hire employees must plan for ...

Mobile networks continue to be a major target for cybersecurity breaches, and Chinese hacking group Salt Typhoon's persistent attacks on multiple carriers ...

As these founders amass millions of followers, the lines between entrepreneurship, influencer marketing, and content creation ...

On social media, users pointed out that it was downright unethical of the startup to pretend that it ... added The strategy is called moment marketing and often relies on temporary spurt in ...

India must shift focus from consumer-tech to deep-tech sectors like AI, EVs, and semiconductors, says Rajendra Srivastava.

Leaders share when and how startups should invest in IPL marketing, emphasising that while the tournament offers unmatched ...

The startup ... marketing on TikTok. Daisy said it runs about 40 campaigns a month. Brands and influencers can share a post or piece of content they want to boost with the app, which then ...