Doctoral students in Marketing who ... First early research requirement (equivalent to one course): Students write a paper with a faculty member, to be presented to the department during the fall ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example, Walmart (WMT ...

For example, a business that wants to change its reporting process from a paper-based system to a computer-based system may put in a request for proposal ... manager to research and identify ...