Patrick J. O'Hare, Briefing.com (Editor's note: The next installment of The Big Picture will be published the week of April 7.) Cookies are essential for making our site work. By using our site, you ...

Now picture a revamped marketing strategy that homes in on local ... These folks should be involved in the big decisions, helping to steer the company’s strategy with their insights and expertise.

The events, media publishing and marketing consultancy has acquired ... By Lily Ford London-based Big Picture Film Club (BPFC) on Monday unveiled a strategic pivot into U.K. and Ireland theatrical ...

With brands competing aggressively for consumer attention, the question is—should all brands dive into big-game marketing, and if so, at what point in their journey? Marketing in events such as ...