In 2024, the company sold over 1,200 tons of matcha, generating an output value of 302 million yuan ($41.47 million). Nearly 30 percent of its matcha was exported to 44 countries and regions, ...

CAPE TOWN - Social media loves Matcha. Viral videos of products with the Green Tea powder have fuelled a global matcha craze, leading to an unexpected shortage in Tokyo, as Japan struggles to meet ...

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...

Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...