Matcha, while ubiquitous in Japan for centuries, burst into global popularity just within the past decade. U.S. consumer demand for matcha-flavored beverages grew by 202% in 2015, according to matcha ...

Like green tea, matcha comes from the Camellia sinensis plant. However, it’s grown differently and has a unique nutrient profile. Farmers shade the plants used for matcha for most of the growth ...

According to Healthline, matcha plants are covered 20-30 days before harvesting to avoid direct sunlight and to increase chlorophyll production and amino acids. When harvested, the leaves are ...

Matcha, the vibrant green powdered tea that has long been a staple in traditional Japanese tea ceremonies, has recently experienced a surge in popularity in the United States and beyond. Once a ...

After living in Southeast Asia almost seven years, I go by the golden rule: If you see pandan on a menu, order it ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Duncan Reid, Senior Pharmacist and Head of Patient Safety at Pharmacy2U, has explained whether you should be concerned.

Sencha comes from plants that have been grown in full sunlight from start to harvest, but matcha, on the other hand, is grown ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...

Ash Coffee has matcha lattes too cute to bear. Matcha, traditionally from Japan, is essentially superconcentrated green tea. The shrubs are grown in the shade, which preserves the leaves ...

A new matcha brand is mixing up Los Angeles’ caffeine scene – and is now in Westwood. Ministry of Coffee added Nekohama matcha to its menu in October.