In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive. More from Retail The greener matcha is, the smoother and more complex its flavor.

Ha: Mia, can you walk us through the life cycle of matcha? How is matcha made? Glass: So it’s a very long process. So basically in a farm, you have just rows and rows of tea plants. In April, the ...

These Traverse City cafés know their matcha. This article first appeared in Traverse Northern Michigan. Find this story and more when you explore our magazine library. Want Traverse delivered to ...