In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

My Japanese aunt turned 100 years old this year, and for as long as I can remember, she’s always been a graceful and elegant ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...