Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

Matcha – a Japanese concentrated form of green tea known for its vibrant colour – has become a familiar sight in supermarkets and coffee shops in recent years. Starbucks sells an iced matcha ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...