In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

However, the Global Japanese Tea Association notes that this will lead to many late nights for those in the matcha industry. "The unique and seasonal nature of matcha production makes it ...

The organization recognized its recent popularity and demand for matcha, saying that Japanese tea exports have grown rapidly from 1% of total production in the early 2000s to 10% by the end of 2023.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

IT’S the drink of the moment – and it’s even tastier iced too. But matcha powder is usually mega expensive, meaning most ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...