There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would change sports marketing forever. Watching that day was marketing ...

When most people think of articles of clothing associated with His Airness, they naturally think of his iconic "Air Jordan" ...

Meet the man who convinced Nike to take a gamble on Michael Jordan There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would ...

Alexander's father shared which players had the biggest impact on his development—and he didn't mention Michael Jordan.

Two years later, he bet his job on Jordan before he had even set foot in the NBA. "That shot changed the world because of what Michael Jordan became," he told the BBC. "When he took the shot ...

That player was Michael Jordan. But not the Jordan we know now. At the point Vaccaro witnessed him score the shot that won the 1982 NCAA championship for North Carolina Tar Heels, Jordan was just ...

It was probably not the type of game-winning buzzer-beater kids dream of while shooting hoops in their front yards, but ...

That player was Michael Jordan. But not the Jordan we know now. At the point Vaccaro witnessed him score the shot that won the 1982 NCAA championship for North Carolina Tar Heels, Jordan was just a ...

Wade made it clear that while Michael Jordan’s return to the NBA with the Wizards was impressive, LeBron’s sustained ...