Non-alcoholic beer is the most popular in the category, making up 84% of total sales. The upward trend can even be seen in one of this year’s Super Bowl commercials. Michelob Ultra Zero — an ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1 – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major ...