Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Non-alcoholic beer is the most popular in the category, making up 84% of total sales. The upward trend can even be seen in one of this year’s Super Bowl commercials. Michelob Ultra Zero — an ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

Heineken 0.0 was famously introduced in the first non-alcoholic drink brand commercial during the 2023 Super Bowl. This year, Michelob Ultra Zero will debut during the commercial breaks.

Michelob ULTRA Zero, a non-alcoholic beer, also makes a cameo in the ad and will be featured during Fox's broadcast of Super ...