This is not only a Super Bowl campaign, this is a brand platform that will set the stage for us for the next few months and maybe the next couple of years." Michelob ULTRA Zero, a non-alcoholic beer, ...

With the new Michelob Ultra Zero, this non-alcoholic beer brings the crisp, clean flavor along within the light beer category ...

Michelob Ultra’s Super Bowl ad features surprising pickleball legends Willem Dafoe and Catherine O’Hara touting its new “Play ...

Michelob ULTRA owns a unique space: not just bars and happy hours, but also tracks, fields, courses in the U.S. It's a light beer for those who love beer, but also for health-conscious drinkers and ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 hours 11 min ago By Erika Wheless - 8 hours 44 min ago By Jon Springer - 9 hours 27 min ago By Garett Sloane - 12 hours 27 ...

T here is a new king of draft beers in the U.S., after recent data indicated that Anheuser-Busch InBev's Michelob Ultra took the top spot.Data tracker Draftline Technologies, which monitors more ...

Michael LoRé is a soccer and golf journalist based in New York City. Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to ...

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9.

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. By Alex Weprin ...

Michelob Ultra is betting on it. “We were looking for a couple of things, one was chemistry between these two characters. We obviously know that Willem and Catherine have worked together in the ...