As tech giants reexamine their spending in a worsening economy, Microsoft appears to be going ... not reach otherwise,” Gabriel Romero, chief marketing officer and head of alliances for Denver ...

Microsoft’s business-to-business marketers need to understand a broader audience than ever before. “Over the last few years, we’ve seen increased complexity in the B2B decision cycle, with larger ...

The earliest round of Microsoft’s 10,000 layoffs happened Wednesday, with employees in the areas of marketing, advertising, recruiting, gaming and mixed reality among those to publicly report ...

To appeal to these consumers, brands can't simply offer quality goods and services; they must support good causes and be service-oriented. Savvy brands understand that cause marketing offers ...