Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware. With users ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio. The post Mobile marketing with RCS: What you need to know appeared first on ...

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, particularly in emerging markets where a wave of new users entered the mobile gaming ...

there are a number of things to consider when marketing a mobile-friendly Web site or app that will attract attention,? said Folke Lemaitre, founder and CEO of Engagor, San Francisco. ?How do you make ...

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. Analysts believe this is because consumers have more ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...