Today’s bad ads aren’t just annoying - they’re aggressive, complex and often harmful. The Player Sentiment on In-Game Ads report, based on a survey of mobile gamers and published by AppHarbr, ...

The game developer's latest research also helps support recent mobile-focused gaming activations from brands ranging like Purina and Chipotle. Among the tactics that would entice gamers to interact ...

Summary: Google has just posted a new stop-motion Pixel ad that shows off the new Gemini Live with Video feature. The ...

TBWA\RAAD’s Santiago Cuesta reflects on how his team helped KFC subvert expectations by turning the worst ads on the internet into unmissable games.

The gaming-focused voice and chat app announced that a mobile pilot for Video Quests — ads that allow Discord users to earn rewards like avatar decorations and in-game items by watching a video ...

A Bigger Vision Cuties Candy Quest is just the beginning. What started during the pandemic has grown into a bold new brand ...

Backyard Baseball is coming to mobile, and it won't have ads. That's according to posts from the game's official social media account, which point to some kind of announcement on March 27.

Web shops enable a true ecommerce experience — my skins or my gems or the weapons that I need to go play the game, even though it’s on a mobile device ... test your ads and own that ecosystem ...

Blocking YouTube ads is one of the most requested features associated with the world’s most popular video viewing platform (and incidentally, the world’s second-biggest search engine).

an ad format that allows users to opt in to watching ads in exchange for in-game rewards or currency. This style of advertising is already common in mobile gaming and other mobile apps with ...