Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.

Coca-Cola hands Publicis its US media account / Adobe ... be worth $700m – so early into this relationship has blown up a model specifically designed to break down silos and deliver consistency ...

There is no doubt that a more adaptable model is required. The unexpected lockdowns during 2022 has brought new challenges for many emerging brands in China. First of all, no one knows if the pandemic ...