Google Ads is one of the most effective advertising platforms for businesses, large and small. For small businesses, in ...

To create an effective Google Ads campaign for a small business it needs to deliver a high conversion rate. This is easier ...

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.