This desire to change negative thinking into positive thinking is clearly no easy feat despite the endless self-help books and Instagram quotes that tell us otherwise. But for those looking to ...

Positive thinking is the performer being optimistic (about future performance), thinking and being confident about doing well and winning, shutting out negative thoughts and feeling well prepared.

Tupperware culture, and the culture of most direct selling businesses, is infused with the rhetoric of positive thinking manuals, a genre of writing with a long history in the United States.