When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Shares of autonomous vehicle software company Luminar Technologies (LAZR) are surging today after it announced a new partnership with Caterpillar (CAT). Indeed, Caterpillar will use Luminar’s advanced ...

How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? To find out, Visual Objects surveyed 1,000 consumers in the United ...