He said he had been disappointed by the “level of vile hatred and intolerance” aimed at those who featured in its advert. The campaign, intended to promote Jaguar’s new electric vehicle ...

Aside from the new logos and bold expressions of change, what seemed to upset people the most was a somewhat ambiguous advert that featured no cars – just models wearing loud clothes with bold colors.

Jaguar Land Rover has revealed a dramatic change to its future product plans. The new road map will see the company focusing on the development of new electric models and platforms, consolidating ...

Jaguar issued its new typographic logo and reinvented 2D leaper badge along with the copy nothing video, then followed the automotive unveil playbook by teasing a few design details but holding ...

The Jaguar Type 00 concept successfully broke the internet when it was unveiled in December last year, at Miami Art Week of all places. Now the radical electric two-door coupé has shut down the ...

Who knew so many people carried such strong opinions on Jaguar. By now you too have probably formed your own opinion on that ‘ad’, the new branding, the bold colour palette and if people ...

This, then, is it – Jaguar’s brave new world made real. We’ve seen the branding and we have, ad nauseam, discussed that advert. But now the talking stops, at least for a moment.