The future of TikTok in the US hangs in the balance as the April 5, 2025, deadline to comply with a sale or face a ban approaches. ByteDance must sell TikTok to a US-based entity to avoid a ban.

Indian short-form apps have also successfully retained 67 per cent of the TikTok era users and have onboarded around 30-35 per cent new users over ... one year post-Tik Tok ban, Indian platforms ...