Nike CEO Elliot Hill told Fortune that Nike is "making some big investments around women." ...

A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views across X over the week.

The commercial puts the spotlight ... Sabalenka is still not yet a signature athlete for Nike. In fact, Sabalenka lags behind most of her top women's tennis players in endorsement deals.

In late 2017, a small group of senior Nike employees gathered for brunch at a co-worker’s home in Portland’s West Hills. A few months earlier, the #MeToo movement blossomed after The New York ...

Toko Tanaka, a professor of media culture studies with Otsuma Women’s University, welcomed the commercial. “Nike’s video is a graceful message that says the company is not making products ...

Nike understands that. In fact, the company has had a bunch of global women races, but their new After Dark Tour aims to be something different. It feels like it’s about something bigger ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

SAN ANTONIO — With San Antonio Spurs' Victor Wembanyama returning to his home country of France, Nike released a new commercial giving him a hero's welcome. The commercial features fans in his No.