Nike spent an estimated $14 million to take advantage of the opportunity arising in women's sports, Yarbrough said. It appears that the bet paid off. The commercial generated 188,000 engagement ...

Ahead of the draft, Bueckers signed a three-year deal to join 3-on-3 women’s basketball league Unrivaled. Her first-year ...

On Sunday afternoon, UConn dominated the South Carolina Gamecocks 82-59 to win their 12th national championship in school history, the most of any men's or ... Nike released a commercial shortly ...

Lululemon’s recent market share and revenue gains also make it vulnerable, according to Morgan Stanley. Nike is launching an apparel line with reality TV star Kim Kardashian and attempting to draw in ...

The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate Nike's marketing prowess and regain its pop culture relevance.

The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate Nike's marketing prowess and regain its pop culture relevance.