Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic ...

The Olympic Federation of Ireland is delighted to announce the addition of twenty-one new Olympic and Paralympic athletes to ...

If the recent earnings reports of Olympic sponsors is anything to go by, the answer is unclear. A case in point is Delta. The airline is one of the primary U.S. Olympic Team sponsors as part of ...

Originally intended to be a group of 12, the 14 sponsors invest a total of around $100 million (£77.5 million/€85.5 million) each to obtain the highest level of Olympic sponsorship. IOC ...

Allianz strengthens commitment to Irish sports by becoming the top sponsor of the Olympic Federation and Paralympics Ireland.

Olympic sponsorship is an investment that requires an investment. In order to help Olympic sponsors make the best possible use of their media and marketing investments, NBC conducted a number of ...

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"That's given an opportunity to probably some less familiar names to be a part of some of these Olympics rosters for sponsors." While most national ad campaigns are planned well in advance of the ...

Kirsty Coventry, Zimbabwe's sports minister and two-time Olympic champion, is among the candidates vying to become the next president of the International Olympic Committee. If successful, she would ...

International cheese manufacturer Bel Group has appointed Australian Olympic and three times Grand ... has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super ...