If all three retailers sell out, it's worth noting that the Lego Store restocked Optimus Prime, too, but you'll have to pay the full $180 MSRP. Lego officially lists Optimus Prime as "hard to find." ...

According to our Benjamin Abbott, "It's hard not to sit back in awe" when looking at the mighty Lego Optimus Prime in all his glory. And right now, I'm in awe of the price reduction on this robot ...

I, am Optimus Prime, and this message is to my creators: Leave planet Earth alone, because I’m coming for you. Featured in: Transformers: Age of Extinction (2014) Performance by: Peter Cullen ...

Recently, collectible company Prime 1 Studio held a special showcase for some of its upcoming products. These include two ...