Turning 50 wasn ... my makeup. Just a few years ago, I was still applying dark winged eyeliner, bright lipstick and shimmery eye shadows. But these days, I save the bold lips and eyes for ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s ...

For women over 50, makeup can be a powerful tool to enhance natural beauty and shed a few years off the face. Let’s dive into some transformative ways to wear eyeshadows that can illuminate your ...

She also likes their soft texture, and says they help soothe her under eyes when they’re dried out after removing makeup, or when she forgets to turn on her humidifier. Active ingredients ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.