The refreshed design architecture introduces a clearer hierarchy, simplifying on-pack information to make navigation easier.

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

You might wish to include a pattern to decorate areas of the packaging that don't have any writing or images. Vary the number of features to change the effect that a package design has on the buyer.

Thoughtful packaging design has the potential to influence customer perceptions, convey brand values, and foster loyalty. For e-commerce businesses, packaging is not simply a means to deliver ...

Hulsbosch has helped Kleenex refresh its packaging with a new design.The announcement:International award winning, ...

While considerable attention has been on the product itself, a product can only be sustainable or circular if the packaging it comes in is also sustainable and circular. This course provides an ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

A new Packaging Competence Centre has been launched to help manufacturers navigate sustainability challenges and comply with ...

Siemens Digital Industries Software has come out with an automated and certified workflow for TSMC’s InFO packaging ...