Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

PepsiCo has been turning to acquisitions of healthier brands recently. In October, it announced plans to acquire Siete Foods ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

For decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending machine allegiances. Coke was classic, Pepsi was cool — and both were ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

Pepsi is buying Poppi ... Culture Pop and most recently, Coca-Cola's Simply Pop. With the acquisition underway, here's more to know about Poppi. Need a break? Play the USA TODAY Daily Crossword ...

PepsiCo shares are trading at 18 times this year's expected earnings, compared to Coca-Cola's forward price-to-earnings (P/E) of 24. You see a similar valuation gap in terms of sales, with Pepsi ...