Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...

Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving Consumer Goods (FMCG) market in over 200 countries worldwide.

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Unable to attach its brand to Pakistan's national team, who are sponsored by Pepsi, Coca-Cola's latest campaign uses a limited edition bottle to tap into cricket fever and a distinctly Pakistani ...