The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half the sugar and sodium, over seven times the potassium, an ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

For now, Pepsi has landed the first blow in this latest round of the cola clash. Whether Coca-Cola claps back with a halftime twist or pivots to reclaim the narrative, one thing’s certain ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

On Wednesday, the beverage giant announced the launch of Nitro Pepsi, the first-ever nitrogen-infused cola to hit the market. Available nationwide beginning on March 28, Nitro Pepsi is "softer ...

However, in a plot-twist, the move backfired when Pepsi, rather than capitalising on the opportunity, reported the illegal offer to Coca-Cola and the FBI, resulting in the arrest of the trio.

Advertisment Amidst this, Pepsi has reignited the cola wars with its bold new campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The campaign launched ...

Pepsi vs. Cola vs. Ambani’s Campa vs. Smoodh vs. Amul TRU: India's leading fast-moving consumer goods (FMCG) companies are increasing their bets on the ₹10 beverage market by introducing ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

when Pepsi had launched its ad campaign titled 'Nothing Official About It'. PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...