Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just ...

Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...

For example, when we launched the Pepsi Titan Project (the company’s first logo and visual identity refresh in 14 years) it wasn’t about performance marketing alone. Taking over massive buildings and ...

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

Pepsi announced it is buying prebiotic soda brand Poppi for $1.95 billion. While soda consumption has fallen in the United States, prebiotic sodas have won over health-conscious consumers with Poppi’s ...

With two glasses pictured side by side—one marked "Cola" with a half-filled drink (clearly alluding to Coke) and the other with the iconic Pepsi logo nearly empty but evidently enjoyed—Pepsi ...

After PepsiCo (PEP) announced an agreement this morning to acquire poppi for $1.65B, net of cash tax benefits, Barclays said the decision to ...

It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation ...