In its new brand platform "You can't hide great taste", Pepsi captures the pure, unfiltered expressions of joy people exhibit when they take a sip of Pepsi. The campaign aims to tap into a simple ...

It's the big brands. It's hard internally for a company like Pepsi or Coke to develop new things. They actually have to take this approach let the market decide, hey, this looks like an emerging ...

Two kids watch from an old wood fence, mouths agape ... leading the two boys to say, "Is that a great new Pepsi can or what?" Of course, both are on YouTube. Enjoy Jelly Roll's new Zevia ...

A splashy Shark Tank debut in 2018, a billion-dollar valuation by 2024 — the brand’s trajectory reads like a startup fairytale, and Pepsi’s acquisition is less about introducing a new player ...