Brands are realising that the future of marketing is showing customers that you care. According to Seth Godin's book Permission Marketing: Turning Strangers into Friends and Friends into Customers ...

In this second of our three-part series, The Six Cs of Permission Email Marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity ...

(1995) reported 6%; Kent and Lee (1999) achieved less than 3%, while Basi (1999) obtained results that represent less than a 1% response rate. Using email in a commercial direct marketing environment ...