With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Are personalised ads helping us – or just watching us?Remember that time you talked about buying a new couch, and suddenly ...

Search Engine Land » PPC » How to expand from Meta Ads into Google Ads Chat with SearchBot Please note that your conversations will be recorded. Brands that have built success on Meta’s ad ...

Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news ...

Lidl has launched cross-platform advert targeting, allowing its loyalty scheme members to receive personalised ads across Google and Meta. Lidl Plus users this week received a notification asking ...