The iconic Planters Peanut Mobile, better known as the NUTmobile, rolled into Amarillo this week, delighting locals with its giant peanut on wheels and spreading the joy of Planters’ products.
Dolan, Robert J., and Donald Ngwe. "Planters Nuts and Planters Nuts (B): The Power of the Peanut." Harvard Business School Teaching Note 516-107, May 2016. (Revised October 2017.) ...
And, apparently, what $320 million gets you is a bizarre, motion-captured-CGI version of the Planters mascot, leading the working-class revolution. That’s a lot of money for a peanut commercial!
Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) ...
May 6 (UPI) --Minnesota-based Hormel Foods Sales on Friday issued a voluntary recall on two Planters peanut products that are sold in at least five southern states over possible health risks ...