Polaroid It relaunched the cameras under the name Polaroid Originals, and with the release of the Now (marketed as "an instant camera for now"), the brand has again switched up its name to usher ...

The Now Gen 3, meanwhile, is a more traditional instant camera with ... paired with the Polaroid app. Access aperture ...

“This new instant camera was revolutionary: bringing the magic of creating a photograph right in front of your eyes to the world for the first time,” writes Polaroid CEO Oskar Smolokowski in the ...

Most importantly, it also makes instant film in a variety of sizes, all the way up to 8x10 for professionals. This is the new Polaroid Now+, a more connected version of last year’s Now camera. With ...