Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

With rapid technological advancements and increasing risks on security; the acceptance of navigation, imaging and positioning solutions is gaining popularity. The global navigation, imaging and ...