Likewise, if a competitor could easily match this statement, maybe this isn't a segment you should be targeting. For a positioning statement template and more details on how to construct a positioning ...

From a management perspective, positioning is the heartbeat of an effective communications plan. A well-crafted positioning statement defines your company's direction. It answers seven essential ...

A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...