In template form it might look like this ... Just as examples, consider how the positioning statement can be used: Marketing Communications Specialists - helps identify the key verbal points to ...

Likewise, if a competitor could easily match this statement, maybe this isn't a segment you should be targeting. For a positioning statement template and more details on how to construct a positioning ...

But often, startups do not treat it with the care with which they treat general marketing, go-to-market and product development work. A well-defined brand positioning statement will give you ...