The marketing spending, which Nike calls “demand creation,” includes athlete endorsements, TV, digital and print ads, brand ...

As tech develops at speed and we encounter an increasing number of ads in the digital realm every day, it might like like ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike reported revenues of $12.35 billion, down 7.7% year on year. This print exceeded analysts’ expectations by 1.8%. Overall, it was an exceptional quarter for the company with an impressive ...