Cupertino-based Apple is reportedly in the early stages of developing new iPad Pro and MacBook Air models featuring its ...

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Over the past year, Apple has been steadily updating much of its product line with support for Apple Intelligence. But now, Apple’s latest entry iPad has arrived with no Apple Intelligence.

Apple has removed several older-generation ... The company has streamlined its product line-up, discontinuing certain MacBook Air, iPad, and iPhone models to make way for its latest offerings.

When AI comes to Siri and device upgrades inevitably take place, there could be significant growth ahead for the business, both from new device sales and monetizing AI capabilities. If the delay leads ...

Following the introduction of the iPhone 16e, new iPads and Macs, and some new accessories over the past month, what will Apple's next product announcement be? Based on rumors, a second-generation ...

Apple has officially taken the wraps off the company's latest addition to its "Air" product line with the 2025 iPad Air. The latest iteration of this slim tablet features the company's M3 chip ...

Apple AAPL1.94%increase ... with revenue from that product line up only 1.6% from a year earlier in the last six months of 2024. And despite weakness in the business that accounts for more ...

The M2 MacBook Air from July 2022 was the first product to come in Apple ... wasn’t fixed for the whole MacBook Air line. That’s because Apple continued to sell the midnight M2 MacBook ...