When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the ...

Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...

Principles of agile development and scrum Transitioning to agile Managing remote teams Influence without authority Build on the strengths of your existing strategies and tactics to drive new growth.

Thus, it’s crucial you invest time and money into building buyer personas for your product that will inform your pricing strategy. "You can't just guess what your typical buyer looks like.

For if technical products are not fundamentally unique, managers can simply apply to these products the available strategies and tactics used in marketing other products and services. With a clear ...

To do this, they need to find ways of keeping people interested in the product for longer, thereby increasing the number of sales. An extension strategy is usually introduced between the maturity ...

this course aims to provide an introduction to product management and expose students to key product development and growth strategies so they can build, optimize and scale products following ...

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...

business-focused strategies for data engineering teams. Barak highlighted the pitfalls of reactive approaches, where cost, impact, and urgency misalign. Seret redefined data product managers ...

Opti Digital, the premium advertising monetisation platform, has just announced, as part of its strategy, the appointment of ...

“Organizations will realize that they need formal product managers — and even full-fledged news product teams — to connect the work they’re doing in the newsroom with the audience, technology, and ...