Lead-generation forms and promotional email signups are a value exchange between B2B marketers and their intended audiences. In exchange for research and other content, B2B brands hope to... Improve ...

Ever get frustrated by how many emails you get from stores and brands? Of all the forms of marketing, email has one of the ...

Promotional SMS drives CRM The report also ... is typically between 2 percent and 10 percent of a retailer’s email database. The most effective ways for retailers to scale their mobile database ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...