Ricardo Rosselló, it was part of a broader effort to professionalize Puerto Rico’s place branding and underscored the importance of tourism to the island’s economy. As a scholar of Puerto ...

Established during the administration of Gov. Ricardo Rosselló, it was part of a broader effort to professionalize Puerto Rico’s place branding and underscored the importance of tourism to the ...

Puerto Rico's tourism industry is booming, but it's causing environmental and cultural concerns. Efforts are underway to promote tourism beyond San Juan, encouraging visitors to explore the entire ...

By tracking flight searches for trips between November 2024 and February 2025, a measure of “inspirational demand”, tourism intelligence company Mabrian Technologies reports Puerto Rico is up ...

executive director at Puerto Rico Tourism Company. “We have been able to enact policy along those lines repeatedly. This has been key for us to implement our recovery plan and will be key as we ...

Mario Pagán, Andrew Zimmern, Michael White, José Santaella, Anne Burrell, Antonia Lofaso, and Maneet Chauhan among more than 50 acclaimed chefs taking part in first-ever Puerto Rican culinary ...

With record-breaking tourism growth and a booming hospitality industry, Puerto Rico has cemented itself as one of the fastest-growing travel destinations. Puerto Rico offers an unmatched ...

Puerto Rico's tourism has grown significantly since 2018, with lodging demand up 50% by 2023. Leadership changes and contract uncertainties pose challenges for Discover Puerto Rico's operations ...