The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.
QVC Group laid off approximately 900 U.S. staffers on Thursday as it pivots to a "live social shopping" model.
The QVC Group, which runs the QVC and HSN shopping channels, is laying off about 900 employees as part of its plan to consolidate and become a bigger player on social media and streaming platforms.
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