In the evolving landscape of data analytics, making informed decisions is no longer a luxury—it's a necessity. One of the first steps in any research proce ...

Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie ...

Maybe even see what our customers think. Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually ...

At times it is desirable to have independent variables in the model that are qualitative rather than quantitative. This is easily handled in a regression framework. Regression uses qualitative ...

MY421M Qualitative Research Methods (MT) MY465 Intermediate Quantitative Analysis (MT) A series of non-compulsory and non-assessed specialist workshops in LT and ST on specific research methods that ...