It’s just one example of how Britain’s supermarkets are battling it out to convince shoppers that they can do “restaurant quality” food as they push to lure shoppers away from increasingly ...

This case study looks at how a brand, which has been synonymous with an upmarket image, created a range which broadened its appeal without losing anything from its reputation for quality. As 2007 ...

This case study looks at how a brand, which has been synonymous with an upmarket image, created a range which broadened its appeal without losing anything from its reputation for quality. As 2007 ...