The annual Quantitative Marketing and Economics Conference co-sponsored by Chicago Booth Kilts Center for Marketing invites faculty and PhD students, as well as other marketing experts from across the ...

Our program offers two different tracks in training marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks ...

Quantitative Marketing and Economics (QME) announces the 2025 conference, sponsored by Chicago Booth Kilts Center for Marketing. The conference will be held on Thursday, August 28 and Friday, August ...

This seminar focuses on research topics that are central to the field of marketing. Although seminars often consider these questions from either a quantitative or a behavioral, this class provides ...

This course is compulsory on the MRes/PhD in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course ...

Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative ...

"Mission-critical." That's how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed ...

Now, in 2025, the impact of AI’s rapid advancement and employee skills gaps due to demographic shifts have put HR leaders ...

His work has appeared in leading academic journals such as Management Science and Marketing Science, and won awards for best dissertation (Frank M. Bass award) and best paper (John D.C. Little award).