We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

Turning a $70 million blush formula into contour Rare Beauty is massively popular for multiple reasons. First, the brand was founded by actor and musician Selena Gomez. Her countless fans — 421 ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

So you can bet that Rare Beauty is far from done with its Soft Pinch releases. In addition to frequently dropping fresh shades of its signature blush, the brand also launched an entire SP line of ...

I personally love wearing blush in cream and liquid formulas, and typically pack it on as if it were still the mid '80s. I almost exclusively use those from Selena Gomez's brand Rare Beauty ...